Lash Burger
Branding Concept, Packaging, Product Images, Website
Tools Used
Adobe Photoshop, Adobe Illustrator, Procreate, Sony A7iii, Shopify
Lash Burger is a lash extension brand that provides materials for lash artists. The client envisioned the brand as vibrant, bold, quirky, and youthful, with a brand mark inspired by the name itself, designed as a playful and cute illustration.
Process
Concept Development
Logo Refine
Packaging Design
Product Photography
Website Design
Feedback
The client preferred the second concept but requested further refinement of the illustration and typography. She would like the lash to be longer and more alluring, with the brand name fitting on a single line.
So I made the following changes:
After the revisions, the client was pleased with the outcome, feeling that the new look perfectly aligned with her vision for Lash Burger.
We then moved forward with the packaging.
We finally received the final product shipment, and the client asked if I could photograph her items—of course, I said yes! And then this happened:
And the final step to bring the project to life—a Shopify website! Now, the client has everything she needs to showcase her brand to her target audience and start generating sales.