Vitamin D Studio.
Your brand's secret ingredient.
Urban Puffs
Illustration, branding, prints
Tools Used
Adobe Photoshop, Adobe Illustrator, Procreate
My journey with Urban Puffs began when the founders reached out to me to create their brand logo and tags. Inspired by Billie Eilish's unique style, the founder needs a logo that would resonate with young women who looked up to her, while also embodying the brand's essence of comfort, inclusivity, and character.
Solution
To tackle this challenge, I started by immersing myself in Billie Eilish's world. I studied her style, her influence, and the elements that made her a fashion icon. With this understanding, I conceptualized a logo featuring an illustration of Billie Eilish, surrounded by a circle of text that included the brand name and its essence.
Outcome
The outcome was a logo that perfectly suited the streetwear, urban, and cool vibe of Urban Puffs. The tags and branding materials featured this logo, making the brand instantly recognizable and appealing to its target audience. The launch was a success, with the logo receiving praise for its bold, chic, and cozy vibe—just like the clothes Urban Puffs aimed to create.
